16th October
2009
- ISBN13: 9780230521674
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to perspective a Condition Guide as well as Shipping Prices
Product Description
“Luxury is a prerequisite which starts where prerequisite ends.” These words, oral by Gabrielle Coco Chanel in a early twentieth century, sojourn as loyal as ever in a stream society. Luxury conform has seeped in to each globe of a consumer society. It has turn a normal to make an effort towards attaining a tasty products of brands similar to Louis Vuitton, Gucci, as well as Dior. This enterprise is serve heightened by a actuality which conform has been done some-more accessible to a masse… More >>
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ABOUT
Everything Fashion
RECENT POSTS
11th March 2010
11th March 2010
11th March 2010
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11th March 2010
Okonkwo approaches her subject with zeal for sure but there isn’t much here to learn for someone already even vaguely familiar with the topic. More case studies or concrete industry analysis would be much appreciated, particularly for emerging luxury brands which are hardly discussed.
Rating: 3 / 5
No doubt this is a real good book for both non experts and experts on Luxury Fashion market. A must read book. Uche Okonkwo is a clever and skilled author. But why choosing this cheap and horrible cover that doesn’t invite anyone to buy and that I had to hide while reading in public places as it looks like a cheap romance kiosk book?
Rating: 5 / 5
Coming from a very rigorous business education like Wharton and working in the luxury industry, I have an extremely critical point of view for most publications about the industry. I think that overall Uche’s work is one of the most comprehensive analyses of the luxury business. Uche starts offering a solid introduction to the history of luxury necessary to understand some of the key values of the industry, to move into the essentials of the luxury consumer and environment today. She continues offering a broad and pragmatic view about how to manage luxury brands, reviewing aspects such as brand awareness or value extremely useful for any professional. In addition, Uche offers unique perspectives about the new definition of luxury and the customization of luxury products, or the luxury in the Internet world, area in which she is a much respected expert. She closes the book with in-deep case analysis for brands such as Armani or Boo.com that help to the reader to summarize all the concepts exposed in the book. In conclusion, Uche’s book is an essential reference tool for any professional who want to have a comprehensive understanding of the luxury business.
Rating: 5 / 5
Luxury Fashion Branding gives a broad overview of all marketing aspects of this industry. Starting off with the history of luxury this book gives an understanding of the roots of todays fashion brands. Visual Merchandising and service is being described as well as evolving ecommerce aspects. The book is well structured and written, but could be more progressive. I expected to find some more groundbreaking future trends. It is no secret anymore that the trend goes towards high street fashion as well as customisation. Generally I recommend this book to students of luxury marketing and professionals who have just entered this industry. For those who have been working in this industry for a while it can be used to review.
Rating: 4 / 5
The book contains not only valuable analysis that I know the industry’s leading professionals are relying on, but also it is strikingly easy to read and understand, written in a clear and intelligent voice.
Any strategic thinker in the field – or even those interested in using fashion and luxury sectors as a model for another field – should definitely read this.
It’s simply a pretty book too, nice page weight and size with good graphs and illustrations of the ideas within.
Rating: 5 / 5